Sounds pretty useful, right? It is - and if you want to see how brand style guides work in the real world, read on to check out some of our favorite style guides from brands with excellent style. If everyone knows how and where to find your brand guidelines, they can just quickly pop in and check the rules without needing to ask a designer or risk publishing something that doesn’t look like your brand. Every brand guide is unique, but they all serve to help employees maintain brand consistency.Ī frequently updated and easily accessible brand style guide will go a long way in making sure no one at your company is making off-brand collateral. Style guides can even include a brand’s story, philosophy, inspiration, and positioning statement. Brand guidelines cover logos, fonts, colors, visuals, voice and tone, and other elements that make up brand identity. And lucky for us, many of these companies post their brand style guides online, giving us an inside look at how they do what they do.īrand style guides provide instruction on how to properly use the building blocks of a brand’s look and feel. At Lucidpress, we're obsessed with branding, and we keep a close eye on what iconic companies are doing to maintain - and to change - their brands.
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